Over the holidays, we had a photoshoot that took place in gorgeous O'ahu. Shot at sunrise, photographer Crysta Taylor Chambers perfectly captured the essence of the Asher Marie brand, with its vibrant prints and playful aesthetic. To see more photoshoot images, click here or go the the homepage of our website and click the PHOTOSHOOT tab. There you'll find a complete slide show with a selection of shots from the shoot. To shop the pieces featured in the photoshoot, please vis

Aside from the logistics of event planning, how can a fashion designer streamline and maximize the benefits of a photo shoot? Take advantage of every opportunity and make opportunities. The Asher Marie Collection is designed by a female emerging designer, designed for women, and hopes to empower women-owned ventures. We incorporated these details in every decision when planning our photo shoot. Thanks to the social media realm of Facebook, I recently reconnected with Tracy, a

The photo shoot and launch party for the Asher Marie Collection is just over two weeks away. Lucky Friday, March 13th, we are gathering family and close friends for an evening hurrah to celebrate the fashion line’s culmination, now over two years in the making (and over a decade of dreaming)! Our photo shoot will showcase eight garments in the Asher Marie Collection’s debut fashion line. Models will wear 16-24 different looks creatively styled and accessorized using the inau